Every business owner who has ever tried to attract audience for a blog knows how frustrating it can be. Though we’d all prefer it if readers merely appeared out of nowhere, the reality is that building an audience takes time and effort.
It’s easy to become discouraged and give up on blogging, but once you’ve experienced the benefits, you’ll realize that your blog can have a significant impact on your business by driving traffic to your site, assisting in the development of a social media audience, and making an impression on prospects and clients.
1. Increase your writing output.
According to researches, the more you update your blog, the more visitors/traffic you will get. Google favors websites that have new content, so make sure to update your blog at least twice a week if you want to be noticed by the search engines.
2. Make use of social media for your business promotion.
Each new blog article should be shared on social networking sites such as Twitter, LinkedIn, Facebook, Google+, and Pinterest. Social networking sites can become some of your top traffic sources if you invest time nurturing your networks and sharing outstanding content.
3. Improve your title writing skills.
The titles of your blog posts are almost as important as the content itself. This is because titles help potential readers decide whether or not to click and continue reading. Look out for article titles on magazine covers as guidelines. Readers are enticed by promises and solutions. Your readership will grow rapidly if you can use catchy titles.
4. Be aware of your niche.
While you may be passionate about sea life, exotic travel destinations, Little League baseball, and weight loss, your audience will be confused if your content lacks focus. Know your niche, Decide who your target audience is, what they enjoy reading, and what messages you want to provide them.
5. Use photographs.
According to researches, adding photographs in blog posts increases readership. A photo not only enhances the visual attractiveness of the post, but it also allows you to insert keywords in the Alt Image tag, which improves your site’s search engine optimization (SEO). Keep in mind that you can’t just take any photo from Google because you’ll be infringing on someone else’s copyright. Instead, use a site like Clipart.com to find royalty-free photos.
6. Make use of keywords.
When it comes to SEO (Search Engine Optimization), keywords are at the heart of the process. Make sure that every page on your site has a keyword-strategy. This is one of the simplest ways to increase traffic to your website. So for each blog article you create, identify one key word that you believe people would use to find that content. Next, use that term in the post’s title, the page’s headline, at least two times in the page’s content, in a prominent image on the page, and as part of the page link. Keyword density helps Google understand the content of a page, which can lead to more traffic from search engines.
7. Include hyperlinks.
When you discuss another company’s product or service in a blog post, include a link to their website. Not only does Google like it when your site has outbound links, but the firm you mention might see your piece and link back to you. Furthermore, people love it when you provide tools to help them find what they’re looking for.
8. Add social sharing buttons to your website.
Make sure to include social sharing buttons for Twitter, LinkedIn, and the other major social networks at the top and bottom of your blog entries. Make it simple for readers to share your message.
9. Retweet content from the past.
Because we aren’t all on Twitter at the same time, the bulk of your followers won’t see your new blog post link the first time you share it. Repetition is key, and don’t be scared to share old information. Readers are unconcerned about when anything was published as long as it is still relevant.
10. Inviting guest contributors is a good idea.
When others contribute to your blog, you get extra content without having to create it yourself. As a bonus, those contributors will share your work with their networks and may invite you to write for them, thereby expanding your viewership.
11. Choose topics that have a lot of potential for search traffic.
After word of mouth, this is our second best marketing approach, and it brings us hundreds of new users each month.
Without a doubt, one of the most successful strategies for getting consistent, long-term outcomes is search engine optimization (SEO). You’ll be able to create passive organic traffic to your site as long as you rank highly in Google.
To do so, you must do well to write topics that people are looking for. In other words, themes having a high potential for search traffic.
12. Encourage others to share your content in relevant online groups.
Relevant online communities are sites on the Internet where your target audience congregates.
Here are some of the communities where you can share your contents:
Reddit, Slack, and
forums are all options.
We recently released Content Explorer 2.0, which was rebuilt from the ground up and includes a slew of new capabilities.
I recorded a few videos for SEO-related Facebook groups as part of the launch, explaining how to use the new capabilities.
13. Pay For Advertisements
Content marketing is important, but it may be costly, especially if you employ renowned authors to write unique, well-researched articles for you.
Most of these projects also take weeks or months to provide results, which isn’t feasible for many businesses.
Why not try sponsored ads if you want faster results with a budget you can manage?
Today, seven out of ten Americans utilize social media. More than two-thirds of the population is represented. Consider the possibilities!
Paid ads may produce hundreds, if not thousands, of clicks to your website in a matter of seconds. Plus, with new advertising and social media platforms arriving and evolving on a regular basis, getting your ads in front of the right people has never been easier.
For example, Facebook provides extensive consumer personas and different targeting options, allowing you to reach your target clients without spending a lot of money on mass advertising.
You don’t have to stick to the biggest platforms, though, if you want to advertise effectively. In fact, promoting your items on lesser-known channels with a similar clientele can be more effective in the long term.
If your ideal consumer is a group of teenagers who appreciate memes and strange stories, for example, advertising on Reddit rather than Facebook or YouTube would yield far better results.
Dating apps are another possibility. Advertising on dating apps like Tinder can help you locate your target clients faster if your brand is focused on relationships or if you’re targeting young singles.
If you’re concerned that sponsored advertising will cost a lot of money, keep in mind that you don’t have to spend $1,000 on your first day.
Experiment with $5-$10 per day to see what occurs. Do this for a week to get a better understanding of how different media channels work.